When I purchased my first condo in Fort Myers, asking at the community pool where to go for coastal themed home decor, the answer was unanimous- Wilford and Lee! It continues to be my "go to" store for unique coastal theme client gifts.
Origins & founding
- The business was incorporated under the name Wilford & Lee, Inc. on January 11, 1988 in Florida. It was founded by two middle-school best friends with the goal of providing coastal home decor in Southwest Florida.
- The headquarters/principal address is in Fort Myers, Florida.
Business growth & locations
Starting with one store location, they expanded to four locations around Southwest Florida including Fort Myers, Bonita Springs, Naples, and Sanibel Island.
Positioning & product focus
Wilford & Lee positions itself as a coastal-home-accent store: offering furniture, lighting, wall décor, seasonal home accessories (for Christmas, Halloween, etc.) and home furnishings with coastal / beachy / transitional style.
- Because they focus on high-design home décor, their customers may view it more as a destination specialty store rather than a bargain mass-market chain.
